Search traffic is undoubtedly the most important thing SEOs
should care about, but there is another factor which is important but SEOs so
not pay much attention to it. It’s the Google Images.
Although you have been working hard to work on the 64.8%
(Google search results), it would be unwise to ignore 21.8% (Google Image
search).
A worth mentioning fact here is that Google Image search
constitutes 25% of all of the searches on internet. But it doesn’t mean that
Google’s core search is something to be paid less attention to. In fact, you
should continue with the Google’s core search if you do not have enough
resources to work on Google image search. But this is also the fact that if you
work on Google Image search, you can have a distinguishable edge in the
e-commerce industry.
The major reason for the importance of image in E-commerce
is that you need to tell your potential customers how your product looks like.
With that said, the users may turn towards product belonging to a low ranking
ecommerce site due to image availability while leaving your product with no
image listed on the top ranking site.
Hence, it is quite important for the ecommerce marketers to
upload high quality images which would cover every angle of the products.
Having that said, there are a few things that ecommerce
businessmen and marketers should pay great attention to.
Text in the images
As far as SEO for the web pages and websites is concerned,
experts usually suggest using plain images with no texts. It also means that if
there is an image in the background of a title, the Google is not going to
entertain this title as text; which can be pretty bad from the perspective of
SEO.
But when it comes to adding image for the product on an
ecommerce store, adding text in the image can actually be beneficial. It’s
actually beneficial from the perspective of information which the users might
need about your product. The text that you can add may include can be the
product description.
Images for content
producers
Although you are creating image to be used for your product
in the ecommerce store, you can make it usable for the content producers on the
web. Content producers wouldn’t mind using the image URL if your product image
is informative enough to fulfill their requirements. Sometimes, they may use
this image just for improving the aesthetics of their pages. Either way, you
can get a chance to get the product image promoted.
The technical SEO
Technical SEO of your product image hold quite a value when
it comes to the urgency or importance of promoting it in the Google Images.
There are a several technical SEO factors which you can work on.
You can start with the filename of the image. Here, you can
focus on the keyword you use but you can also mention the product name, product
name along with the keyword can serve as a great way to bring right traffic to
your product image.
Next to talk about is the image alt attribute. Although many
people think of image alt attribute as something like Meta description, it’s
not like that. Image alt attribute basically displays the name and keyword
related to the image when browser fails to load image due to any reason. It’s
the very description which the readers would want to know about.
Finally, you should make sure that image is compressed.
Although high quality image in high resolution looks pretty good but there is
another factor called page load time which can decide the ranking position of
not only the image but also the entire page the image is uploaded in.
